I have been a blogger for a number of years and have made my fair share of mistakes design-wise (like a hot pink background – YIKES!). Then I started designing sites myself and learned even more along the way. I have found what works, what doesn’t, and things you need to make an impact with both readers and sponsors. Here’s what NOT to do!
Not Having Social Media Icons Easily Found
If a reader likes your site and wants to follow you, make it easy for them to. Having a Social Follow section easily found on all pages will ensure that not only readers can find you on social media, but also potential sponsors. You wouldn’t want to miss that high-paying opportunity! A great WordPress plugin to use is Grow by Mediavine. You can also check out some of my other favorite WordPress plugins.
Using Google Search Instead Of Your Own Search
Why oh why would you want to navigate readers away from your site with a Google Search field? Sure, you may make a little money from it, but the cons are definitely outweighing the pros if you have one. They are confusing, intrusive, and may give your readers search results that they – or you – don’t want to have. Stick with your own Site Search option (and again, make it easy to find on all pages). As an added you can analyze your search results in Google Search Console.
Too Many Ads
Ads are great. I have ads on my own site and do quite well with them. But if you have too many it can look incredibly spammy. Using a plugin such as Ad Injection (WordPress) can help your site look clean and still have great revenue. You can also see if you qualify for Mediavine who will place your ads for optimum usability and revenue
Busy Backgrounds
Have you ever been to a website that has busy, bright backgrounds? Me too… Have you ever gone back to those sites? Me neither… Keep it clean. A little color or texture is great, but your site background should never detract from your great content. If you are unsure, keep it bright white.
Not Using A New Set of Eyes
Often we become complacent and used to our own sites, so much so that we often look past the problems which negatively impacts readership, traffic, and potential opportunities with brands. Try gathering a few of your favorite bloggers for a round table (and honest) discussion on each other’s space on the internet. Just make sure you have an open mind and keep it professional and you will be surprised at the open and honest critiquing you will give and get.
These little tips are surprisingly simple to implement on WordPress, Blogger, or other blogging platforms and will make a huge impact on your traffic and brand opportunities. You’ll be well on your way to increasing those numbers and visibility on the Internet!
Now that your site is looking gorgeous check out how to increase your pageviews!
