Are you ready to support UNICEF?
Lucasfilm and Star Wars: Force for Change announced Roar For Change, a global challenge in support of UNICEF. This amazing challenge helps those who are in need through donations up to 1 million dollars to UNICEF.
The goal was reached within 4 hours of the campaign starting thanks to fans of both the Star Wars franchise and the K-Pop boy band BTS:
Thanks to fans from around the world & the #BTSARMY, we reached our maximum donation goal of $1M. Funds unlocked through this campaign will help @UNICEF provide food packets to children suffering from malnutrition. Happy #StarWarsDay! Learn more at https://t.co/YWzgNoK6es. pic.twitter.com/gpvsFANzJv
— Star Wars (@starwars) May 5, 2018
You can still participate through May 25th by tweeting your best Chewbacca ROAR and using hashtag #RoarForChange. Fans can share their best Chewbacca impersonation, don a voice-changing Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
So even though the goal has been reached, there’s still a reason to ROAR!
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.
— Mark Hamill (@HamillHimself) May 4, 2018
Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.
“We are thrilled to team up with Star Wars: Force for Change and Chewbacca to help improve the lives of malnourished children around the world. It’s incredible to see Star Wars fans rally around the spirit of Chewbacca and UNICEF’s lifesaving mission. Together, we can protect all that is good in a galaxy not so far away,” said Rajesh Anandan, Senior Vice President of UNICEF Ventures, UNICEF USA.
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