As a makeup lover – well, hoarder – I often find myself on the Sephora website racking up those Beauty Insider Points. Currently a VIB but SO close to Rouge…

According to Teen Vogue, Sephora just announced some BIG positive changes to the Beauty Insider program you are going to want to know. Currently the program is split into 3 levels – Insider, VIB, and Rouge. Anyone can be an Insider for free. For every dollar you spend you get a point. Spend $350 you are moved up to VIB with new perks. Spend $1000 or more you are a Rouge, the highest level. The more you spend the better the perks, which include a free birthday gift, two-day shipping, and more. Sidenote – currently Jeffree Star has the most points of all insiders.

These are the current perks of the Beauty Insider Program.


The changes announced will definitely benefit us consumers. We will have a new point system, new birthday gifts, and new rewards including:

  • VIB insiders will be eligible for 1.25 points per dollar spent
  • Rogue insiders will now earn 1.5 points for every dollar they spend
  • Customers will also be able to redeem their points on brand new rewards, including a $100 Rogue Reward
  • VIB and Rouge customers will be able to decide on a birthday gift or an extra 250 points to their account. This could be the difference between VIB and Rouge for some customers.

More will be added that has not yet been announced. Personally? As a Play by Sephora subscriber I would love to see some fun perks in line with the beauty box, like leveling up products or accumulating free boxes.