ipsy was founded with a singular mission: to inspire individuals around the world to express their unique beauty. We wanted to completely reinvent the way you experience beauty, making it 100% about YOU.
The beauty world wasn’t always like this. Back in the day, an elite circle of authorities called all the shots. Magazine editors, celebrities, supermodels, and billion-dollar corporations dictated the rules, the looks, and the trends. And we all followed along because that’s just what you did.