IT&LY Hairfashion’s labs have created a bond between the traditional design of these products while implementing a new protective Desert Blend formula that makes this line unique. The Desert Blend formula is comprised of proteins developed from desert plants (agave, joshua tree, and cholla cactus) to protect hair from harmful UV rays.

I loved IT&LY Purity Products so much that I was sent another! Purity Pure Fluid Experience:

IT&LY HairFashion Purity Pure Fluid Experience ($15.99)

It’s interesting that the Pure Fluid Experience isn’t like other gels that I have used – totally not sticky, covers each strand very well, and gives good control without looking like I have a lot of product in my hair.
Yay! No Flyaways!
I like that it is so light – my husband likes to spike his hair within an inch of it’s life and I of course do not! But I do like control and swing. Pure Fluid Experience is perfect for that.
Overall, I would say I really liked the IT&LY Purity Design Products. The Pure Fluid Experience is light, not sticky, and gives good control over my flyaways! The other Purity Products I have tried have all been fantastic, this is no exception!

Ok, I’m just being silly in this pic, but I really, really love my hair! Thanks IT&LY!
IT&LY Hairfashion also makes Colorly, a multi-product line for all of your coloring needs!
Purity Design by IT&LY Hairfashion can be purchased at most salons and beauty supply stores or online at The Beauty Depot, Hair Care Choices, and other online professional hair product shops.
*Follow IT&LY on Twitter*

While I was supplied with the item(s) reviewed, I was not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely my own.